Product Analytics

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What is Product Analytics?

Product Analytics - using behavioral data to enhance cross-functional decision-making around product strategy, roadmap prioritization, and user experience, and to connect the dots between the product changes and business outcomes.

1. Metric Discovery

figure out what questions you want to answer with your data, we do this by creating a simple measurement plan for your company or product. there's no technical details in this plan. that's saved for the next step.

2. Technical Tracking Plan

Convert our Measurement plan into technical instructions for our development team.

3. Implement & QA data

4. Training or Education

get everyone in your company to use the mixpanel data and maintain the data across product releases.

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