My Story


Hi, I'm Anmar

I’m passionate about Modern Data Stack, Digital Analytics, and Scientific Performance Marketing, I have experience in such fields for more than 5 years.

I’m passionate about solving problems and communicating empirical results in ways clients can understand - and then using those insights to drive results and reach goals. I’m particularly interested in the intersection of business and data.

I also like to spend my time testing new techniques and tools in the digital area, I believe that with Choosing the right tools (MarTech) and Smart use, we can have a big impact with less hassle.

Working with Majarra, Performance Marketing.

I previously held work at Harvard Business Review Arabia (Majarra Company) and helped the company with transformation to the new digital subscription business model, paywall strategy and helped HBR to grow form 0 to 20,000 paid subscribers, using digital ads, funnels and promotions. and I had the opportunity to deal with many analytics technologies including Google Analytics, Google Tag Manager, google data studio. I also learned how to craft compelling digital marketing campaigns that garnered attention.

Majarra is a technology company that offers a network of reliable, high-quality online content platforms in Arabic, including Harvard Business Review, MIT Technology Review, Popular Science, Stanford Social Innovation Review, Psychologies and more.

After IOS update, and the increase of my campaign CPA, i recognize that the rules of paid traffic had been changed. so i put the problem under my logic anvil and started hammering hard and hard until i recognized that the real game in cookie-less world is Data, Not traffic. so i take a decision to axis shift and re-pivoting around the real market problem.

Axis shift is, everybody always looks at a situation this way. Everybody always assumes this rule. And you say, well, we're going to take that rule out. And we're going to insert a different rule.

Working with Floranow, Digital Analyst.

November, 2021 I moved to a new rule, new industry as a digital analyst, with floranow, with clear objective.

Transform Floranow to be data-driven, unlocking the value of customer data by mapping buyer journey, building the data infrastructure, and integrating Marketing and technology stack.

using my previous digital analytics skills, i helped Floranow with marketplace event tracking using GA4 and GTM to track sign up flows and purchase funnel.

Floranow, B2B floral online marketplace, connect global growers to flower shops & businesses in one click of a button.

But quietly i recognize that product analytics is just part of the company data problem.

I'm now helping floranow to to consolidate all data from ERP, Vendor Portal and Marketplace to BigQuery. then clean, prepare and model our row-data to build business intelligence automated dashboards. then my research lead me that what we are doing is: Modern Data Stack, and i'm still working on this project now and will write deep Articles about my work, experience with this hot topic.


Principles that set My blog.

Well-researched and highly actionable content.

I work hard to write blog posts that add value and make it worth your time (even when the posts are long). There’s way too much mediocrity in the world, there is absolutely no need for yet another mediocre blog. I strive for excellence, always.

Every single blog post I put out there aims to be the best in the world content on whatever topic it’s on.

Noise reduction

There’s a lot of noise out there, you don’t need more of it. You have business challenges and you need answers. When i write on a topic, my goal is to make it so good you don’t need to read much else on the subject.

I’ll make sure the writing covers a lot of research, interesting points made by smart people and clear steps on what to do next.

Smart Business Professional only

I write for smart people.  no “how to add a background to Twitter” nor “10 useless things that waste your time” type of posts. There’s too much basic, surface content out there, and not enough advanced level content.

Blog Success Metrics (thanks emails not page views)